Predictive Accuracy of Sentiment Analytics for Tourism: A Metalearning Perspective on Chinese Travel News

• Published in: Journal of travel research Vol. 58; no. 4; pp. 666 - 679
• Main Authors: Fu, Yu, Hao, Jin-Xing, (Robert) Li, Xiang, Hsu, Cathy H.C.
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.04.2019; SAGE PUBLICATIONS, INC
• Subjects: Accuracy; Emotions; Sentiment analysis; Tourism; China; predictive accuracy; design effects; sentiment analytics; metalearning; Chinese travel news

Sentiment analytics, as a computational method to extract emotion and detect polarity, has gained increasing attention in tourism research. However, issues regarding how to properly apply sentiment analytics are seldom addressed in the tourism literature. This study addresses such methodological cha...