Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type - Wang, Chen; Zhang, Ran; Feng, Taiwen; Tao, Jingyi (Management decision, 2023)
Keywords: Behavior; Biodegradable materials; Communication; Consumers; Customization; Decision making; Digitization; Environmental conditions; Environmental impact; Green products; Norms; Perceptions; Purchase intention; Skepticism; Environmental claim type; Environmental responsibility; Green skepticism; Perceived environmental premium; Green customization intention