Empirical study of destination loyalty and its antecedent: the perspective of place attachment

Due to the increasing competition in the leisure and tourism market, loyalty-related studies and researches have been gaining attention. This empirical research explores the formation of destination loyalty from the interaction of visitors with hot-spring resorts (place attachment) and examines the...

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Bibliographic Details
Published inThe Service industries journal Vol. 31; no. 16; pp. 2721 - 2739
Main Authors Su, Hung-Jen, Cheng, Kong-Fah, Huang, Hui-Hsiung
Format Journal Article
LanguageEnglish
Published London Routledge 01.12.2011
Taylor & Francis Ltd
Subjects
attitude theory
Brand loyalty
Consumer behavior
place dependence
place identity
Quality of service
Resorts & spas
service quality
Studies
Tourism
tourist satisfaction
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Summary:Due to the increasing competition in the leisure and tourism market, loyalty-related studies and researches have been gaining attention. This empirical research explores the formation of destination loyalty from the interaction of visitors with hot-spring resorts (place attachment) and examines the relationship between such a loyalty and its antecedents. Based on an attitude framework, this study conceptualizes place dependence, place identity, and behavioural intention as the tripartite framework of destination loyalty. Using the covariance structure analysis, empirical results indicated that the service quality-satisfaction-loyalty model is supported and tourist satisfaction completely mediates the effect of service quality on place dependence, place identity, and behavioural intention.
ISSN:0264-2069
1743-9507
DOI:10.1080/02642069.2010.511188