Green consumption by design: interaction experiences and customization intentions

• Published in: Management decision Vol. 62; no. 4; pp. 1375 - 1394
• Main Authors: Wang, Chen, Zhang, Yan, Zhang, Ran
• Format: Journal Article
• Language: English
• Published: London Emerald Publishing Limited 10.05.2024; Emerald Group Publishing Limited
• Subjects: Artificial intelligence; Big Data; Biodegradable materials; Consumer behavior; Consumers; Customization; Electronic commerce; Hypotheses; Information processing; Marketing; Shopping; Sustainable consumption; Self-construal; Processing fluency; Interaction experiential customization; Green customization intention

PurposeThis study investigated the impacts of the interaction experiential customization (IEC) mode on consumers' information processing fluency and green customization intention (GCI) as well as the moderating effect of consumers' self-construal.Design/methodology/approachThis study condu...