From metaverse experience to physical travel: the role of the digital twin in metaverse design

• Published in: Tourism review (Association internationale d'experts scientifiques du tourisme) Vol. 79; no. 5; pp. 1076 - 1087
• Main Authors: Deng, Baolin, Wong, IpKin Anthony, Lian, Qi Lilith
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 02.07.2024; Emerald Group Publishing Limited
• Subjects: Authenticity; Behavior; Computer platforms; Customers; Design; Digital twins; Marketing; Science; Tourism; Virtual reality; Digital-twin; 数字营销; 数字孪生; Metaverse; Turismo metaversal; Marketing digital; Metaverse tourism; 元宇宙; Metaverso; Gemelo-digital; Experience; 体验; 元宇宙旅游; Digital marketing; Experiencia

Purpose Designing an effective metaverse experience through a tourism digital-twin platform is crucial to the success of metaverse tourism. How such a digital-twin platform should appeal to target users, however, lacks exploration. The study aims to advance a conceptual contribution by successfully...