Organizational Enablers for NPD Portfolio Selection

• Published in: IEEE transactions on engineering management Vol. 65; no. 1; pp. 59 - 71
• Main Authors: Hutchison-Krupat, Jeremy, Kavadias, Stylianos
• Format: Journal Article
• Language: English
• Published: New York IEEE 01.02.2018; The Institute of Electrical and Electronics Engineers, Inc. (IEEE)
• Subjects: Asymmetry; Incentives; Incentives in innovation; Management; new product development (NPD) portfolio; NPD process; Organizational behavior; Organizations; Portfolios; Product development; R&D; Research & development; Resource allocation; Stakeholders; Standards organizations; Technological innovation; technology management; tolerance for failure

Despite substantial research that advocates the "right" portfolio of new product development initiatives for the firm, one important aspect has been overlooked: Creating a portfolio of new product development initiatives is not equivalent to choosing from a menu of initiatives. Rather, the...