Integroly: Automatic Knowledge Graph Population from Social Big Data in the Political Marketing Domain

• Published in: Applied sciences Vol. 12; no. 16; p. 8116
• Main Authors: Guedea-Noriega, Héctor Hiram, García-Sánchez, Francisco
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.08.2022
• Subjects: Automation; Candidates; Communication; Data collection; Elections; Evolution; Knowledge; knowledge graph; knowledge graph population; Marketing; natural language processing; Ontology; Political advertising; Political campaigns; political marketing; political marketing ontology; Political parties; Population; Propaganda; Semantic web; Semantics; social big data; Social networks; Voter behavior

Social media sites have become platforms for conversation and channels to share experiences and opinions, promoting public discourse. In particular, their use has increased in political topics, such as citizen participation, proselytism, or political discussions. Political marketing involves collect...