Stimulating design team creativity based on emotional values: A study on idea generation in the early stages of new product development processes

• Published in: International journal of industrial ergonomics Vol. 70; pp. 38 - 50
• Main Authors: Sozo, Valdeon, Ogliari, André
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 01.03.2019; Elsevier BV
• Subjects: Creativity; Design; Designers; Emotions; Innovations; Positive feedback; Product design; Product development; Stimuli

Creative ideas are essential for the generation of original ideas ultimately leading to innovation. The process of generating creative ideas can be enhanced by providing stimuli to a design team. However, implementing these stimuli can be a time consuming and complex process, limiting the practicali...