Identifying the Most Autonomy-Supportive Message Frame in Digital Health Communication: A 2x2 Between-Subjects Experiment

• Published in: Journal of medical Internet research Vol. 21; no. 10; p. e14074
• Main Authors: Smit, Eline Suzanne, Zeidler, Chamoetal, Resnicow, Ken, de Vries, Hein
• Format: Journal Article
• Language: English
• Published: Canada JMIR Publications 30.10.2019
• Subjects: Original Paper; healthy diet; health communication; health behavior; health promotion; personal autonomy; internet; self-determination theory

The effectiveness of digital health communication may be increased by enhancing autonomy supportiveness. This study aimed to identify the most autonomy-supportive message frame within an intervention for increasing vegetable intake by testing the effect of the following 2 strategies: (1) using auton...