On phantom publics, clusters, and collectives: be(com)ing subject in algorithmic times

• Published in: AI & society Vol. 39; no. 1; pp. 107 - 124
• Main Authors: Petersmann, Marie, Van Den Meerssche, Dimitri
• Format: Journal Article
• Language: English
• Published: London Springer London 01.02.2024; Springer Nature B.V
• Subjects: Algorithms; Artificial Intelligence; Clusters; Computer Science; Control; Empirical analysis; Engineering Economics; Logistics; Main Paper; Marketing; Mechatronics; Methodology of the Social Sciences; Organization; Performing Arts; Robotics; Social interactions; Sociality; Clusters; Fugitivity; Publics; Opacity; Algorithmic be(com)ing; Subjects
• DOI: 10.1007/s00146-023-01728-8
• ISSN: 0951-5666

This article starts from the observation that practices of ‘algorithmic governmentality’ or ‘governance by data’ are reconfiguring modes of social relationality and collectivity. By building, first, on an empirical exploration of digital bordering practices, we qualify these emergent algorithmic categories as ‘clusters’—pulsing patterns distilled from disaggregated data. As fluid, modular, and ever-emergent forms of association, these ‘clusters’ defy stable expressions of collective representation and social recognition. Second, we observe that this empirical analysis resonates with accounts that diagnosed algorithmic governance as a threat to legal subjectivity and socio-political cohesion, and called for a reinvigoration of democratic values and their re-alignment with new ‘infrastructural publics’. Against this backdrop, however, we explore alternatives avenues of legal imagination by pushing in a different (somewhat opposite) direction. Against the re-inscription of liberal categories, we linger with the promise and prospect of illegibility as resistance against the foreclosure of future potentialities in algorithmic forms of subject-making. Instead of falling back on the projection of autonomous human agency and liberal subjectivity to counteract the ‘cluster’, we imagine emancipatory expressions of resistance that are enacted through fugitive, opaque, and experimental collectivities.