Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development

• Published in: Marketing theory Vol. 11; no. 1; pp. 51 - 73
• Main Author: Löbler, Helge
• Format: Journal Article
• Language: English
• Published: London, England SAGE Publications 01.03.2011; Sage; Sage Publications Ltd
• Subjects: Customer services; Dienstleistung; Marketing; Marketingtheorie; Modernization; Postmoderne; Produkt; Service-Dominant Logic; Studies; Theorie; Wissenschaftstheorie; social constructionism; philosophy of science; postmodern; post-structural; service-dominant logic; practices

This work offers a framework for researchers by linking service-dominant (S-D) logic to an intersubjective stream of philosophy of science. Service-dominant logic has resonated in marketing, but no existing research has attempted to link S-D logic with basic meta-theory to provide a framework. Since...