Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development - Löbler, Helge (Marketing theory, 2011)
Keywords: Customer services; Dienstleistung; Marketing; Marketingtheorie; Modernization; Postmoderne; Produkt; Service-Dominant Logic; Studies; Theorie; Wissenschaftstheorie; social constructionism; philosophy of science; postmodern; post-structural; service-dominant logic; practices