How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs

• Published in: International entrepreneurship and management journal Vol. 20; no. 3; pp. 1677 - 1706
• Main Authors: Rubio-Andrés, Mercedes, Linuesa-Langreo, Jorge, Gutiérrez-Broncano, Santiago, Sastre-Castillo, Miguel Ángel
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.09.2024; Springer Nature B.V
• Subjects: Business and Management; Competition; COVID-19; Emerging Markets/Globalization; Entrepreneurs; Entrepreneurship; Financial performance; Innovations; Management; Market strategy; Pandemics; Small & medium sized enterprises-SME; Strategic management; Spain; Marketing capability; Innovation; Market performance; Competitive strategies; Entrepreneurial SMEs; Perceived risk from COVID-19

Despite the limited resources of small and medium-sized enterprises (SMEs), they can still manage to be competitive and survive in the current environment by implementing competitive strategies that lead to innovation and improve their market performance. The aim of this study is to examine and anal...