Factors that Affect Attitude Toward a Retail Web Site

• Published in: Journal of marketing theory and practice Vol. 13; no. 1; pp. 40 - 51
• Main Authors: Elliott, Michael T., Speck, Paul Surgi
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 01.01.2005; Association of Marketing Theory and Practice; Taylor & Francis Ltd
• Subjects: Advertising research; Consumer attitudes; Credibility; Customers; Effects; Electronic commerce; Entertainment; Marketing; Marketing strategies; Online shopping; Product information; Retail stores; Retailing industry; Shopping; Statistical analysis; Studies; Trust; Variables; Web site design

As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variables on attitude toward a retail web site. Results...