Factors that Affect Attitude Toward a Retail Web Site
As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variables on attitude toward a retail web site. Results...
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| Published in | Journal of marketing theory and practice Vol. 13; no. 1; pp. 40 - 51 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Abingdon
Routledge
01.01.2005
Association of Marketing Theory and Practice Taylor & Francis Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variables on attitude toward a retail web site. Results indicate that five web site factors (ease of use, product information, entertainment, trust, and currency) affect consumer attitude toward a retail web site. The two individual difference variables (product involvement and online shopping experience) moderate the relationship between specific web site factors and attitude toward a retail web site. These findings suggest that online retailers should emphasize site factors that best suit the involvement/experience profile of their primary users. |
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| AbstractList | As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variables on attitude toward a retail web site. Results indicate that five web site factors (ease of use, product information, entertainment, trust, and currency) affect consumer attitude toward a retail web site. The two individual difference variables (product involvement and online shopping experience) moderate the relationship between specific web site factors and attitude toward a retail web site. These findings suggest that online retailers should emphasize site factors that best suit the involvement/experience profile of their primary users. [PUBLICATION ABSTRACT] As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site actors and two individual difference variables on attitude toward a retail web site. Results indicate that five web site factors (ease of use, product information, entertainment, trust, and currency) affect consumer attitude toward a retail web site. The two individual difference variables (product involvement and online shopping experience) moderate the relationship between specific web site actors and attitude toward a retail web site. These findings suggest that online retailers should emphasize site factors that best suit the involvement/experience profile of their primary users. As the expectations of online shoppers rise, their satisfaction with online retailers has declined. Using an online shopping scenario, undergraduate marketing students evaluated the effects of six web site factors and two individual difference variables on attitude toward a retail web site. Results indicate that five web site factors (ease of use, product information, entertainment, trust, and currency) affect consumer attitude toward a retail web site. The two individual difference variables (product involvement and online shopping experience) moderate the relationship between specific web site factors and attitude toward a retail web site. These findings suggest that online retailers should emphasize site factors that best suit the involvement/experience profile of their primary users. |
| Author | Speck, Paul Surgi Elliott, Michael T. |
| Author_xml | – sequence: 1 givenname: Michael T. surname: Elliott fullname: Elliott, Michael T. organization: University of Missouri - St. Louis – sequence: 2 givenname: Paul Surgi surname: Speck fullname: Speck, Paul Surgi organization: University of Missouri - St. Louis |
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| SubjectTerms | Advertising research Consumer attitudes Credibility Customers Effects Electronic commerce Entertainment Marketing Marketing strategies Online shopping Product information Retail stores Retailing industry Shopping Statistical analysis Studies Trust Variables Web site design |
| Title | Factors that Affect Attitude Toward a Retail Web Site |
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