Salesperson Empathy and Listening: Impact on Relationship Outcomes
This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome variables. Responses from a mail survey of 162 buyers from a variety of business organizations were used to test this model using structural equat...
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Published in | Journal of marketing theory and practice Vol. 13; no. 3; pp. 16 - 31 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Abingdon
Routledge
01.07.2005
Association of Marketing Theory and Practice Taylor & Francis Ltd |
Subjects | |
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Abstract | This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome variables. Responses from a mail survey of 162 buyers from a variety of business organizations were used to test this model using structural equation modeling. The model has an excellent fit (X2 = 1.511, GFI = 0.99, AGFI = 0.94), and indicates a strong positive relationship between empathy and the following: salesperson listening, trust in the salesperson, and satisfaction with the salesperson. Also, listening is positively related to buyer's trust in and satisfaction with the salesperson, but not with future interaction expectations. Trust in and satisfaction with the salesperson were positively related to future interaction expectations. |
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AbstractList | This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome variables. Responses from a mail survey of 162 buyers from a variety of business organizations were used to test this model using structural equation modeling. The model has an excellent fit (X²= 1.511, GFI = 0.99, AGFI = 0.94), and indicates a strong positive relationship between empathy and the following: salesperson listening, trust in the salesperson, and satisfaction with the salesperson. Also, listening is positively related to buyer's trust in and satisfaction with the salesperson, but not with future interaction expectations. Trust in and satisfaction with the salesperson were positively related to future interaction expectations. This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome variables. Responses from a mail survey of 162 buyers from a variety of business organizations were used to test this model using structural equation modeling. The model has an excellent fit (χ^sup 2^ = 1.511, GFI = 0.99, AGFI = 0.94), and indicates a strong positive relationship between empathy and the following: salesperson listening, trust in the salesperson, and satisfaction with the salesperson. Also, listening is positively related to buyer's trust in and satisfaction with the salesperson, but not with future interaction expectations. Trust in and satisfaction with the salesperson were positively related to future interaction expectations. [PUBLICATION ABSTRACT] This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome variables. Responses from a mail survey of 162 buyers from a variety of business organizations were used to test this model using structural equation modeling. The model has an excellent fit (X2 = 1.511, GFI = 0.99, AGFI = 0.94), and indicates a strong positive relationship between empathy and the following: salesperson listening, trust in the salesperson, and satisfaction with the salesperson. Also, listening is positively related to buyer's trust in and satisfaction with the salesperson, but not with future interaction expectations. Trust in and satisfaction with the salesperson were positively related to future interaction expectations. |
Author | Ridnour, Rick Shepherd, C. David Castleberry, Stephen B. Aggarwal, Praveen |
Author_xml | – sequence: 1 givenname: Praveen surname: Aggarwal fullname: Aggarwal, Praveen organization: University of Minnesota Duluth – sequence: 2 givenname: Stephen B. surname: Castleberry fullname: Castleberry, Stephen B. organization: University of Minnesota Duluth – sequence: 3 givenname: Rick surname: Ridnour fullname: Ridnour, Rick organization: Northern Illinois University – sequence: 4 givenname: C. David surname: Shepherd fullname: Shepherd, C. David organization: Kennesaw State University |
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Snippet | This study fills an important gap in the literature by developing a conceptual model that links salesperson empathy and listening skills to three outcome... |
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SubjectTerms | Business Business to business commerce Customer relationship management Customers Empathy Hypotheses Listening Listening comprehension Listening skills Marketing Personal selling Purchasing Relationship marketing Sales Sales management Sales personnel Salespeople Studies Trust Variables |
Title | Salesperson Empathy and Listening: Impact on Relationship Outcomes |
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