Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model

• Published in: Information research Vol. 29; no. 1; pp. 54 - 72
• Main Authors: Lee, Sangwon, Jones-Jang, S. Mo, Chung, Myojung, Kim, Nuri, Choi, Jihyang
• Format: Journal Article
• Language: English
• Published: University of Borås 19.03.2024
• Subjects: artificial intelligence; ChatGPT; emotion; risk perception; technology adoption; unified theory of acceptance and use of technology

Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI). Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance and...