Evaluating E-Book Effectiveness and the Impact on Student Engagement - Merkle, Adam C.; Ferrell, Linda K.; Ferrell, O. C.; Hair, Joe F. (Journal of marketing education, 2022)
Keywords: Academic achievement; College Students; E-books; Educational Change; Educational Resources; Electronic Learning; Electronic Publishing; Instructional Effectiveness; Learner Engagement; Marketing; Student participation; Textbook Evaluation; Textbooks; digital disruption; e-books; e-learning; student engagement; online education