Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers

• Published in: Asia Marketing Journal (Online) Vol. 24; no. 3; pp. 131 - 140
• Main Authors: Gantulga, Urandelger, Ganbold, Munkhbayasgalan
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 01.01.2022; Korean Marketing Association
• Subjects: country image; ethnocentrism; mongolia; product image; product quality; Product quality; Product image; Mongolia; Ethnocentrism; Country image

The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategie...