Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude Toward Discount Code Use - Lee, Mira; Park, Taehee (Asia Marketing Journal (Online), 2023)
Keywords: disclosureeffect; inuencerdiscountcodes; inuencermarketing; perceivedsincerity; Influencer discount codes; Perceived sincerity; Disclosure effect; Influencer marketing