How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?

• Published in: Asia Marketing Journal (Online) Vol. 25; no. 1; pp. 37 - 44
• Main Author: Whang, Jeongbin
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 01.01.2023; Korean Marketing Association
• Subjects: creditworthiness; non-technologicalinnovation; signalingtheory; technologicalinnovation; Creditworthiness; Technological innovation; Non-technological innovation; Signaling theory

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect...