The Effects of Self-development, Self-therapy, and Self-presentation Motivations on Quality of Life, Visitor Loyalty, and Omnivorous Cultural Engagement through Visitor Satisfaction in Art Museums: Examining the Moderation Effect of Age and Attitude toward SNS Posting - Yi, Minyeong; La, Suna (Asia Marketing Journal (Online), 2023)
Keywords: artmuseum; attitudetowardsocialmedia posting(snsposting); omnivorousculturalengagement; self-developmentmotivation; self-presentationmotivation; self-therapymotivation; subjectivequalityoflife(qol); visitorloyalty; visitorsatisfaction; Self-development motivation; Subjective quality of life (QOL); Attitude toward social media posting (SNS posting); Self-therapy motivation; Art museum; Visitor satisfaction; Visitor loyalty; Omnivorous cultural engagement; Self-presentation motivation