Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States
Summary Background Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth. Objectives Examine how television‐viewing patterns and rates of advertising during targe...
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Published in | Pediatric obesity Vol. 13; no. 2; pp. 103 - 110 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
England
Wiley Subscription Services, Inc
01.02.2018
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Abstract | Summary
Background
Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth.
Objectives
Examine how television‐viewing patterns and rates of advertising during targeted programming contribute to this greater exposure.
Methods
Nielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black‐, child‐ and youth‐targeted), age group (preschoolers, children and adolescents) and race (black and white youth).
Results
Food advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth‐targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth‐ and black‐targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food‐ads‐per‐hour increased exposure for all youth.
Conclusions
Food advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial‐television viewing by black youth may help reduce health disparities affecting their communities. |
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AbstractList | Summary
Background
Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth.
Objectives
Examine how television‐viewing patterns and rates of advertising during targeted programming contribute to this greater exposure.
Methods
Nielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black‐, child‐ and youth‐targeted), age group (preschoolers, children and adolescents) and race (black and white youth).
Results
Food advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth‐targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth‐ and black‐targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food‐ads‐per‐hour increased exposure for all youth.
Conclusions
Food advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial‐television viewing by black youth may help reduce health disparities affecting their communities. Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth. Examine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure. Nielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black-, child- and youth-targeted), age group (preschoolers, children and adolescents) and race (black and white youth). Food advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth-targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth- and black-targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food-ads-per-hour increased exposure for all youth. Food advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial-television viewing by black youth may help reduce health disparities affecting their communities. BACKGROUNDPublic health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth.OBJECTIVESExamine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure.METHODSNielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black-, child- and youth-targeted), age group (preschoolers, children and adolescents) and race (black and white youth).RESULTSFood advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth-targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth- and black-targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food-ads-per-hour increased exposure for all youth.CONCLUSIONSFood advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial-television viewing by black youth may help reduce health disparities affecting their communities. SummaryBackgroundPublic health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with children and white youth.ObjectivesExamine how television-viewing patterns and rates of advertising during targeted programming contribute to this greater exposure.MethodsNielsen panel data provided viewing times and amount of food advertising viewed on U.S. television in 2008 and 2012. Researchers compared results by network type (black-, child- and youth-targeted), age group (preschoolers, children and adolescents) and race (black and white youth).ResultsFood advertising exposure increased with age for both black and white youth, but black youth viewed approximately 50% or more ads than did white youth of the same age. Higher rates of food advertising on youth-targeted networks explained greater adolescent exposure. However, greater television viewing and higher rates of advertising on youth- and black-targeted networks both contributed to black youth's greater exposure. From 2008 to 2012, increases in food-ads-per-hour increased exposure for all youth.ConclusionsFood advertisers and networks, especially those targeting adolescents and black youth, must do more to reduce advertising that negatively impacts young people's health. Furthermore, reducing commercial-television viewing by black youth may help reduce health disparities affecting their communities. |
Author | Harris, J. L. Fleming‐Milici, F. |
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Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and... Public health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages compared with... SummaryBackgroundPublic health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages... BACKGROUNDPublic health experts raise concerns about adolescents' and black youth's greater exposure to TV advertising for unhealthy foods and beverages... |
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SubjectTerms | Adolescent adolescents Advertising as Topic - methods Advertising as Topic - statistics & numerical data African Americans African Americans - statistics & numerical data Beverages Child Child, Preschool children Children & youth Childrens health European Continental Ancestry Group - statistics & numerical data Food Food advertising health disparities Humans Male Obesity Pediatrics Target markets Teenagers Television - statistics & numerical data Television advertising Time Factors TV viewing United States |
Title | Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States |
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