Building Effective Online Marketplaces with Institution-Based Trust - Pavlou, Paul A; Gefen, David (Information systems research, 2004)
Keywords: Auctions; Communities; Credit cards; Electronic commerce; Escrow; escrows; Feedback; feedback mechanisms; Financial risk; Financial transactions; Information storage and retrieval systems; institution-based trust; institutional structures; Internet; Market mechanisms; online auction marketplaces; Purchasing; reputation systems; Sociology; Success; Third party; third-party guarantees; Trust