Doing Ethnography on Social Media: A Methodological Reflection on the Study of Online Groups in China - Wang, Di; Liu, Sida (Qualitative inquiry, 2021)
Keywords: Asian cultural groups; Big Data; Data analysis; Data collection; Digital media; Ethics; Ethnography; Mass media; Qualitative analysis; Qualitative research; Reflexivity; Research ethics; Research subjects; Sketches; Social media; Social networks; Social processes; Submerging; Textual analysis; reflexivity; online ethnography; social media; China; ethnographic immersion