Discussion of Heated Tobacco Products on Twitter Following IQOS’s Modified-Risk Tobacco Product Authorization and US Import Ban: Content Analysis

• Published in: Journal of medical Internet research Vol. 26; no. 7; p. e53938
• Main Authors: Kim, Minji, Vassey, Julia, Li, Dongmei, Galimov, Artur, Han, Eileen, Kirkpatrick, Matthew G, Stanton, Cassandra A, Ozga, Jenny E, Lee, Sarah, Unger, Jennifer B
• Format: Journal Article
• Language: English
• Published: Canada Journal of Medical Internet Research 24.10.2024; JMIR Publications
• Subjects: Communication in medicine; Health aspects; Humans; Laws, regulations and rules; Media coverage; Medical policy; Smokeless tobacco; Social aspects; Social Media - statistics & numerical data; Tobacco Industry - legislation & jurisprudence; Tobacco Products - legislation & jurisprudence; United States; United States Food and Drug Administration; United States; MRTP authorization; heated tobacco products; import ban; content analysis; modified-risk tobacco product authorization; Twitter; tobacco regulatory science; public opinion; social media; tobacco control; IQOS; observational study

Understanding public opinions about emerging tobacco products is important to inform future interventions and regulatory decisions. Heated tobacco products (HTPs) are an emerging tobacco product category promoted by the tobacco industry as a "better alternative" to combustible cigarettes....