Innovation Practices of New Technology Adoption for the Business Survival Strategy of Online Travel Agencies During the COVID-19 Pandemic: Two Case Studies in Taiwan

• Published in: Journal of the knowledge economy Vol. 15; no. 2; pp. 9556 - 9575
• Main Author: Chu, Kuo-Ming
• Format: Journal Article
• Language: English
• Published: New York Springer US 01.06.2024; Springer Nature B.V
• Subjects: Artificial intelligence; Big Data; Competitive advantage; Coronaviruses; COVID-19; Delphi method; Digital Transformation and Disruption; Economic Policy; Economics; Economics and Finance; Entrepreneurship; Innovations; Measurement techniques; Pandemics; Qualitative research; Quantitative analysis; R & D/Technology Policy; Technology adoption; Tourism; Travel; Travel agencies; Taiwan; New technology adoption (digital transformation); Online travel agency (OTA); Coronavirus crisis; Survival strategy; Innovative practices

The digital technologies introduced in recent years have transformed consumption practices, particularly in the tourism industry, which is currently struggling to survive during the coronavirus pandemic. The objective of this paper is to develop an academic structure to identify the impact of busine...