Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel - Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz (Journal of marketing theory and practice, 2011)
Keywords: Air travel; Aircraft; Aircraft accidents & safety; Airline industry; Airlines; Airports; Aviation; Aviation safety; Brand loyalty; Business travel; Civil aviation; Consumer behavior; Customer satisfaction; Customer services; Hypotheses; Influence; Investigations; Marketing; Marketing strategies; Modeling; Passengers; Perceptions; Safety management; Studies; Travel; Travelers; United States--US