Call Center Agents and Expatriate Writers: Twin Subjects of New Indian Capital

This essay considers how and why the call center and the call center agent became the primary spatial, economic, and social signs of India's insertion into global capitalism in the late twentieth and early twenty-first centuries. By analyzing a range of literary and critical texts that jointly...

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Published inAriel Vol. 49; no. 4; pp. 77 - 107
Main Author Srinivasan, Ragini Tharoor
Format Journal Article
LanguageEnglish
Published Calgary Johns Hopkins University Press 01.10.2018
Subjects
Online AccessGet full text
ISSN0004-1327
1920-1222
1920-1222
DOI10.1353/ari.2018.0030

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Abstract This essay considers how and why the call center and the call center agent became the primary spatial, economic, and social signs of India's insertion into global capitalism in the late twentieth and early twenty-first centuries. By analyzing a range of literary and critical texts that jointly produced the discourse on India's global emergence, it demonstrates how the call center achieved a metonymic relation to the New India. Against the argument that the call center is a new motif, this essay argues that the call center agent became the paradigmatic New Indian subject because of her continuity with, as opposed to her disruption of, earlier forms of Indian global subjectivity. The call center does not mark a decisive transition from the postcolonial to the global. Rather, the economic and social (im)mobility presented by the call center agent, as well as her linguistic and vocal performances of India and Indianness, are formally symmetrical to those of the expatriate writer in diaspora, the "global" figure who dominated Indian Anglophone literature and criticism in its "postcolonial" phase, prior to its transfiguration by the world Anglophone literary rubric. This essay advances discussions of postcoloniality and globality in existing scholarship. Its interdisciplinary archive reveals the shared contours of literary and social scientific discussions of the New India.
AbstractList This essay considers how and why the call center and the call center agent became the primary spatial, economic, and social signs of India's insertion into global capitalism in the late twentieth and early twenty-first centuries. By analyzing a range of literary and critical texts that jointly produced the discourse on India's global emergence, it demonstrates how the call center achieved a metonymic relation to the New India. Against the argument that the call center is a new motif, this essay argues that the call center agent became the paradigmatic New Indian subject because of her continuity with, as opposed to her disruption of, earlier forms of Indian global subjectivity. The call center does not mark a decisive transition from the postcolonial to the global. Rather, the economic and social (im)mobility presented by the call center agent, as well as her linguistic and vocal performances of India and Indianness, are formally symmetrical to those of the expatriate writer in diaspora, the "global" figure who dominated Indian Anglophone literature and criticism in its "postcolonial" phase, prior to its transfiguration by the world Anglophone literary rubric. This essay advances discussions of postcoloniality and globality in existing scholarship. Its interdisciplinary archive reveals the shared contours of literary and social scientific discussions of the New India.
Author Srinivasan, Ragini Tharoor
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Snippet This essay considers how and why the call center and the call center agent became the primary spatial, economic, and social signs of India's insertion into...
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SubjectTerms Anglophones
British & Irish literature
Call centers
Capitalism
Culture
Diaspora
Double consciousness
Economic reform
English literature
Expatriates
Historical text analysis
Indian literature
Literature
Metonymy
Novels
Postcolonialism
Reality programming
Rushdie, Salman
Subjectivity
Telephones
Writers
Title Call Center Agents and Expatriate Writers: Twin Subjects of New Indian Capital
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Volume 49
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