Offering Subscriptions of Industrial Goods: Uncertain Experiment or Necessary Step? - Burger, Markus; Kruger, Andreas; Burgmann, Nils; Arlinghaus, Julia (IEEE transactions on engineering management, 2024)
Keywords: Agency theory; Atmospheric modeling; Business; Business model; Business models; Companies; Contracts; Customer relations; Customer services; Data models; Fourth Industrial Revolution; Industry 4.0; Interviews; servitization; subscription; Subscriptions