Identity reflexivity: a framework of heuristics for strategy change in hybrid organizations

• Published in: Management decision Vol. 59; no. 7; pp. 1684 - 1705
• Main Authors: Greco, Angela, Long, Thomas, de Jong, Gjalt
• Format: Journal Article
• Language: English
• Published: London Emerald Publishing Limited 17.08.2021; Emerald Group Publishing Limited
• Subjects: Climate change; Decision making; Ethnography; Heuristic; Housing; Reflexivity; Strategic management; Sustainability; Ethnography; Identity; Hybridity; Sustainability; Heuristics; Strategy change

PurposeThe aim of this research is to investigate the relationship between (dual) organizational identity and individual heuristics – simple rules and biases – in the process of strategy change. This paper offers a theory on identity reflexivity as a cognitive mechanism of strategy change in the con...