Emotions and consumer behaviour: A review and research agenda

• Published in: International journal of consumer studies Vol. 47; no. 6; pp. 2396 - 2416
• Main Authors: Sharma, Kirti, Trott, Sangeeta, Sahadev, Sunil, Singh, Ramendra
• Format: Journal Article
• Language: English
• Published: Oxford Blackwell Publishing Ltd 01.11.2023
• Subjects: bibliometric analysis; Bibliometrics; Buying; Citation analysis; Conceptual knowledge; Consumer behavior; Consumers; Consumption; Decision making; Emotions; hybrids; Literature reviews

Consumers' emotions play a salient role in consumers' buying process, their consumption behaviours, and their engagement with product/service offerings, owing to which, it has gained much attention in recent years as an area of inquiry. However, literature in this field/subject is theoreti...