Using Experimental and Neurological Data to Gain a Deeper Understanding of Realization Utility Theory

• Published in: Real estate economics Vol. 47; no. 4; pp. 1119 - 1162
• Main Authors: Gibson, Scott, Seiler, Michael J., Walden, Eric
• Format: Journal Article
• Language: English
• Published: Bloomington Blackwell Publishing Ltd 01.12.2019
• Subjects: Design of experiments; Domains; Economic models; Magnetic resonance imaging; Markets; Real estate; Utility theory

Starting with the premise that realization utility theory helps explain trading behavior, this study combines a carefully crafted experimental design with functional magnetic resonance imaging technology to offer a more inclusive examination of factors that affect REIT trading behavior beyond whethe...