What do implicit measures measure?

• Published in: Wiley interdisciplinary reviews. Cognitive science Vol. 10; no. 5; p. e1501
• Main Authors: Brownstein, Michael, Madva, Alex, Gawronski, Bertram
• Format: Journal Article
• Language: English
• Published: United States 01.09.2019
• Subjects: Cognition; Consciousness - physiology; Humans; Psychological Theory; Social Behavior; Social Perception; implicit association test; implicit bias; implicit social cognition

We identify several ongoing debates related to implicit measures, surveying prominent views and considerations in each. First, we summarize the debate regarding whether performance on implicit measures is explained by conscious or unconscious representations. Second, we discuss the cognitive structu...