Impacts of Online Reviews on Brick-and-Mortar Stores’ Omnichannel Retail Strategy - Ye, Fei; Liang, Lunhai; Tong, Yang (IEEE transactions on engineering management, 2024)
Keywords: Business; Business model; Business models; consumer reviews; consumer type; Consumers; Cost accounting; distribution channel; Electronic commerce; Game theory; online intermediary; Optical character recognition software; Pricing; Retail stores; Strategy; Supply chains; Uncertainty