From mass marketing to personalized digital marketing in tourism: a 2050 horizon paper - Kozak, Metin; Correia, Antonia (Tourism review (Association internationale d'experts scientifiques du tourisme), 2025)
Keywords: Keywords; Marketing; Pandemics; Product orientation; Tourism; Trends; Marketing trends; marketing turístico; literatura de marketing; investigación bibliométrica; Tourism marketing; Bibliometric research; Marketing literature; tendencias de marketing; 旅游营销, 营销趋势, 营销文献, 文献计量研究