The influence of culture on impulse buying

• Published in: The Journal of consumer marketing Vol. 36; no. 1; pp. 12 - 23
• Main Authors: Cakanlar, Aylin, Nguyen, Tram
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 08.02.2019; Emerald Group Publishing Limited
• Subjects: Collectivism; Consumer behavior; Consumers; Cultural differences; Culture; Emerging markets; Femininity; Impulse buying; Individualism; Individualism/collectivism; Influence; Literature reviews; Marketing; Masculinity; Masculinity/femininity; Power; Power distance; Researchers; Shopping; Uncertainty/avoidance; Variables; Sweden; Vietnam; Turkey; Power distance; Masculinity/femininity; Impulse buying; Uncertainty/avoidance; Culture; Individualism/collectivism

Purpose This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings Cult...