The influence of culture on impulse buying - Cakanlar, Aylin; Nguyen, Tram (The Journal of consumer marketing, 2019)
Keywords: Collectivism; Consumer behavior; Consumers; Cultural differences; Culture; Emerging markets; Femininity; Impulse buying; Individualism; Individualism/collectivism; Influence; Literature reviews; Marketing; Masculinity; Masculinity/femininity; Power; Power distance; Researchers; Shopping; Uncertainty/avoidance; Variables; Sweden; Vietnam; Turkey; Power distance; Masculinity/femininity; Impulse buying; Uncertainty/avoidance; Culture; Individualism/collectivism