The influence of culture on impulse buying
Purpose This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings Cult...
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| Published in | The Journal of consumer marketing Vol. 36; no. 1; pp. 12 - 23 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Santa Barbara
Emerald Publishing Limited
08.02.2019
Emerald Group Publishing Limited |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Purpose
This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.
Design/methodology/approach
A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam.
Findings
Culture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may affect impulse buying behavior.
Originality/value
The cultural role on impulse buying was brought up by a few researchers in the literature, but Hofstede’s model of four cultural dimensions and their relationship to impulse buying behavior is tested for the first time in the literature across three different countries: Sweden, Turkey and Vietnam, which, respectively, represent northern Europe, southern Europe/a part of West Asia and South East Asia. |
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| AbstractList | Purpose: This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach: A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings: Culture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may affect impulse buying behavior. Originality/value: The cultural role on impulse buying was brought up by a few researchers in the literature, but Hofstede’s model of four cultural dimensions and their relationship to impulse buying behavior is tested for the first time in the literature across three different countries: Sweden, Turkey and Vietnam, which, respectively, represent northern Europe, southern Europe/a part of West Asia and South East Asia. Purpose This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings Culture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may affect impulse buying behavior. Originality/value The cultural role on impulse buying was brought up by a few researchers in the literature, but Hofstede’s model of four cultural dimensions and their relationship to impulse buying behavior is tested for the first time in the literature across three different countries: Sweden, Turkey and Vietnam, which, respectively, represent northern Europe, southern Europe/a part of West Asia and South East Asia. PurposeThis study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.Design/methodology/approachA cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam.FindingsCulture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may affect impulse buying behavior.Originality/valueThe cultural role on impulse buying was brought up by a few researchers in the literature, but Hofstede’s model of four cultural dimensions and their relationship to impulse buying behavior is tested for the first time in the literature across three different countries: Sweden, Turkey and Vietnam, which, respectively, represent northern Europe, southern Europe/a part of West Asia and South East Asia. |
| Author | Nguyen, Tram Cakanlar, Aylin |
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| Keywords | Power distance Masculinity/femininity Impulse buying Uncertainty/avoidance Culture Individualism/collectivism |
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This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.... PurposeThis study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural... Purpose: This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts.... |
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| SubjectTerms | Collectivism Consumer behavior Consumers Cultural differences Culture Emerging markets Femininity Impulse buying Individualism Individualism/collectivism Influence Literature reviews Marketing Masculinity Masculinity/femininity Power Power distance Researchers Shopping Uncertainty/avoidance Variables |
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| Title | The influence of culture on impulse buying |
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