Gender Justice and the Market: A Transformative Consumer Research Perspective

• Published in: Journal of public policy & marketing Vol. 35; no. 2; pp. 223 - 236
• Main Authors: Hein, Wendy, Steinfield, Laurel, Ourahmoune, Nacima, Coleman, Catherine A., Zayer, Linda Tuncay, Littlefield, Jon
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA American Marketing Association 01.09.2016; SAGE Publications; SAGE PUBLICATIONS, INC
• Subjects: Comprehension; Distributive justice; Equality; Gender; Gender equity; Gender studies; Intellectuals; Marketing; Markets; Participation; Policy making; Social justice; Tourism; recognition; capabilities; social justice; transformative consumer research; gender justice

Despite growing awareness of the importance of gender equality in the advancement of global economies, the involvement of marketing and policy in (re)producing and resolving gender injustices remains understudied. This article proposes a transformative consumer research approach to studying gender-r...