The effect of endorsement and congruence on banner ads on sports websites - Lee, Woo-Young; Hur, Youngjin; Kim, Dae Yeon; Brigham, Christopher (International journal of sports marketing & sponsorship, 2017)
Keywords: Brand loyalty; Celebrities; Consumer attitudes; Consumers; Endorsements; Internet; Online advertising; Sports marketing; Websites; United States--US; Endorsement; Banner advertisement; Future intention; Attitude; Congruity