APA (7th ed.) Citation

Yao, X., & Wang, Y. (2024). Using neural data to forecast aggregate consumer behavior in neuromarketing: Theory, metrics, progress, and outlook. Journal of consumer behaviour, 23(4), 2142-2159. https://doi.org/10.1002/cb.2324

Chicago Style (17th ed.) Citation

Yao, Xiaoqiang, and Yiwen Wang. "Using Neural Data to Forecast Aggregate Consumer Behavior in Neuromarketing: Theory, Metrics, Progress, and Outlook." Journal of Consumer Behaviour 23, no. 4 (2024): 2142-2159. https://doi.org/10.1002/cb.2324.

MLA (9th ed.) Citation

Yao, Xiaoqiang, and Yiwen Wang. "Using Neural Data to Forecast Aggregate Consumer Behavior in Neuromarketing: Theory, Metrics, Progress, and Outlook." Journal of Consumer Behaviour, vol. 23, no. 4, 2024, pp. 2142-2159, https://doi.org/10.1002/cb.2324.