A cooperative advertising collaboration policy in supply chain management under uncertain conditions

• Published in: Applied soft computing Vol. 88; p. 105948
• Main Authors: Sarkar, Biswajit, Omair, Muhammad, Kim, Namhun
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.03.2020
• Subjects: Advertisement cost; Collaboration policy; Fuzzy costs; Supply chain management; Three-echelon supply chain; Supply chain management; Fuzzy costs; Three-echelon supply chain; Advertisement cost; Collaboration policy

Many industries are facing big challenges to design supply chains in a way to maximize the profit and meet the heightened expectations of the customer. This new era entirely relies on the dynamic advantages of competition and the role played by the collaboration policy. A global economy and increasi...