Role of technology attraction and parasocial interaction in social shopping websites

• Published in: International journal of information management Vol. 51; pp. 102043 - 13
• Main Authors: Zheng, Xiabing, Men, Jinqi, Xiang, Li, Yang, Feng
• Format: Journal Article
• Language: English
• Published: Kidlington Elsevier Ltd 01.04.2020; Elsevier Science Ltd
• Subjects: Attraction; Commerce; Electronic commerce; Empirical analysis; Parasocial interaction; Shopping; Social commerce intention; Social interaction; Social shopping websites; Technology adoption; Technology attraction; Websites; Technology attraction; Parasocial interaction; Social commerce intention; Social shopping websites

•Parasocial interaction has a significant effect on social commerce intention.•Social attraction and task attraction directly influence users’ parasocial interaction.•Physical attraction indirectly influences users’ parasocial interaction.•This study is based on the context of social shopping websit...