Role of technology attraction and parasocial interaction in social shopping websites - Zheng, Xiabing; Men, Jinqi; Xiang, Li; Yang, Feng (International journal of information management, 2020)
Keywords: Attraction; Commerce; Electronic commerce; Empirical analysis; Parasocial interaction; Shopping; Social commerce intention; Social interaction; Social shopping websites; Technology adoption; Technology attraction; Websites; Technology attraction; Parasocial interaction; Social commerce intention; Social shopping websites