Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

• Published in: International journal of information management Vol. 48; pp. 151 - 160
• Main Authors: Zheng, Xiabing, Men, Jinqi, Yang, Feng, Gong, Xiuyuan
• Format: Journal Article
• Language: English
• Published: Kidlington Elsevier Ltd 01.10.2019; Elsevier Science Ltd
• Subjects: Browsing; Buying; Commerce; Consumers; Impulse buying; Mobile commerce; Motivation theory; S-O-R paradigm; Visual aspects; Mobile commerce; Motivation theory; S-O-R paradigm; Impulse buying

•Portability, visual appeal and interpersonal influence are key situation factors affecting consumers’ urge to buy impulsively.•Hedonic browsing has a significant influence on consumers’ urge to buy impulsively.•Utilitarian browsing has an indirect influence on urge to buy impulsively via hedonic br...