Antecedents of student MOOC revisit intention: Moderation effect of course difficulty

• Published in: International journal of information management Vol. 37; no. 2; pp. 84 - 91
• Main Authors: Huang, Liqiang, Zhang, Jie, Liu, Yuan
• Format: Journal Article
• Language: English
• Published: Kidlington Elsevier Ltd 01.04.2017; Elsevier Science Ltd
• Subjects: CAI; Computer assisted instruction; Content vividness; Course difficulty; Curricula; Distance learning; Intention to revisit; MOOC interactivity; Online instruction; Student retention; Students; Teacher subject knowledge; Teachers; Teacher subject knowledge; MOOC interactivity; Course difficulty; Content vividness; Intention to revisit

•The relationship between course content vividness and intention to revisit are positively moderated by the course difficulty.•The relationship between teacher subject knowledge and intention to revisit are negatively moderated by the course difficulty.•The relationship between MOOC interactivity an...