Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective - Yao, Ruiqi; Qi, Guijie; Wu, Zhiqiang; Sun, Hua; Sheng, Dongfang (Journal of retailing and consumer services, 2024)
Keywords: Linguistic style; Livestreaming commerce; Purchase intention; Stereotype content model; Virtual streamers; Stereotype content model; Livestreaming commerce; Virtual streamers; Purchase intention; Linguistic style