The need and the opportunities for sustainability - The case of local radio stations in Tanzania

• Published in: Journal of media business studies Vol. 14; no. 1; pp. 38 - 59
• Main Authors: Spurk, Christoph, Dingerkus, Filip
• Format: Journal Article
• Language: English
• Published: Routledge 02.01.2017
• Subjects: business models; economic sustainability: Africa; local advertising; Local radio; quality in journalism

Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from advertis...