The impact of hop origin information on the sensory and hedonic evaluation of highly involved consumers of craft beer - Cassago, Alvaro Luis Lamas; Artêncio, Mateus Manfrin; Contin, Daniele Ribeiro; de Souza, Beatriz Costa; Dias, Guilherme Silva; Neto, Leonardo Gobbo; Giraldi, Janaina de Moura Engracia; Da Costa, Fernando Batista (International journal of wine business research, 2024)
Keywords: Astringents; Beer; Bitterness; Breweries; Consumer behavior; Consumers; Food; Gender; Gender differences; Hops; Ingredients; Market strategy; Marketing; Men; Product differentiation; Sensory evaluation; Sensory perception; Sensory properties; Sex differences; Women; Brazil; United States--US; Ribeirao Preto Brazil; Sensory perception; Hedonic judgment; Craft beverage; Humulus lupulus